Military Saves is a social marketing campaign to persuade, motivate, and encourage military families to save money every month, and to convince leaders and organizations to be aggressive in promoting automatic savings.
The campaign is a growing network of organizations and individuals committed to helping and supporting military members and their loved ones build personal savings arsenals to provide for their immediate and long term financial needs.
Military Saves was developed and tested by its non-profit sponsor, Consumer Federation of America (CFA) and the military services from 2003 to 2006 and launched throughout the Department of Defense on Feb. 25, 2007.
It is part of two larger campaigns — the DoD Financial Readiness Campaign and the national America Saves Campaign.
While it is an ongoing campaign, the entire military community comes together to focus on financial readiness during Military Saves Week. This year’s campaign runs from Feb. 20 to 27.
The campaign’s lifeblood is in its partners, organizations that see the value in working together to empower members, employees, customers, and clients to become financially stable through saving, debt reduction, and wealth-building over time.
The Military Saves Campaign is a total force, command-level program. It provides an opportunity for leaders at all levels within the active duty, National Guard and Reserve ranks to educate and motivate troops and families to save their hard-earned money for both emergencies and their financial goals.
Military saves is also an opportunity to teach our military children about saving and other good financial habits through the concurrent Military Youth Saves Campaign.
Personnel are encouraged to register and take the “Saver Pledge” at http://www.militarysaves.org.
They are also encourage to enroll in savings-related military benefits such as the Thrift Savings Plan and the Savings Deposit Program. More information about both programs can be found at http://www.dfas.mil.