Army Social Media: harnessing the power of networked communications
By: SFC David Woodruff, Reading Opportunity Center Commander
Facebook has become a powerful tool in my Opportunity Center. Facebook is as good as the number of people you have as friends. Advertising and promoting your page daily in your community will pay dividends. We have written 15-20 contracts using Facebook. Here are few tools we use to make Facebook an effective tool. You will not see a ROI from facebook for almost 6 months, but once you have a few friends you will see your invested time produce an ROI.
1. We post the sync matrix on Facebook and invite individuals based on location, school or the target market. (Example: If we plan an event at a high school, we invite the students from that school) The development of this will replace the old phone blitz the day before the event at the school.
2. We advertise Facebook on the back of our business cards, RPIs, flyers etc. with a label and the Facebook address.
3. We have used the advertising tab to identify the number of people using Facebook in a school, ZIP Code or county. Identifying trends and effectiveness.
4. We continue to push Facebook at every conduct, presentation, etc., with around 800 members on our fan page.
5. Making contact with specific individuals that cannot be contacted via traditional means has proven to be the most effective tool.
6. My Future Soldier leader adds all Future Soldiers to the center’s page. I go in and set a invitation to remind the Future Soldier they must conduct a face to face with the station commander at the 90, 60, 30, 10 day and 72 hour points, as required. They receive the reminder with date and time.